Same Great Gravel Taste! America’s biggest gravel race gets a rebrand.
November 2, 2020
People are poking some predictable fun at DK’s new name. You’ll recall Lifetime parted ways with the event’s cofounder in June and committed to renaming the race. The original title’s racist connotations had grown intolerable, and the folks in Emporia and at Lifetime hunkered down for several months to do their work. They went public … More Same Great Gravel Taste! America’s biggest gravel race gets a rebrand.