Same Great Gravel Taste! America’s biggest gravel race gets a rebrand.

People are poking some predictable fun at DK’s new name. You’ll recall Lifetime parted ways with the event’s cofounder in June and committed to renaming the race. The original title’s racist connotations had grown intolerable, and the folks in Emporia and at Lifetime hunkered down for several months to do their work. They went public … More Same Great Gravel Taste! America’s biggest gravel race gets a rebrand.

A Carnival of Earth

There’s a toll bridge in Plattsmouth, Neb., that may as well be a carnival ride. You and a few of your eager pals bomb down Livingston Road toward the river to get there, hepped up on Gu packs sweet as cotton candy. You squeeze the brakes at the tollbooth, where a quarter grants you access … More A Carnival of Earth

A Fitter Norm

As kids, we’re taught to trust that little voice in our heads that runs the brakes. That voice that says, “Maybe this isn’t such a good idea.” That voice keeps us from getting hurt and doing wrong. But as endurance athletes, we learn there are plenty of times we need to tell that voice to … More A Fitter Norm